In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his new invention designed for cutting and polishing crystals for jewellery.

From this humble beginning, Swarovski has grown to be the world’s leading producer of precision-cut crystal. Today, the company, still family-owned and run by 5th generation family members, has a global reach with some 26,100 employees, a presence in over 120 countries and a turnover in 2011 of 2.22 billion euro's. Swarovski comprises two major businesses; one producing and selling crystal elements to the industry and the other creating design-driven finished products.

At Eye 2 Eye we stock a range of exclusive Swarovski optical eyewear to match the style and fashion of all Swarovski lovers.

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